OVERVIEW
Build Your Leadership Brand
This practical, hands-on workshop will walk you through building, implementing, and promoting your brand, and tracking its effectiveness and impact. Learn how to build a leadership brand based on what you like most and do best. You will walk away from this workshop with some big ideas, new skills, practical tools, useful templates, and real time action plans you can begin implementing immediately.
OBJECTIVES
- Build your brand identity combining your brand’s mission, vision, values and purpose
- Establish a recognizable and cohesive identity that your audience will understand
- Tap into your deep values and connect with the values of others
- Create a more human connection with your target audience
- Take more control over how others perceive you
- Set yourself up for success with a comprehensive brand strategy
WHO SHOULD ATTEND?
This workshop will be valuable for professionals who want to sharpen their personal brand to compete and stand out in their industry. The program includes both foundational and leading-edge materials in a user-ready format.
WHAT YOU WILL LEARN
- Define the personality, tone of voice, and values to build a relatable and personal brand
- Review your SWOT analysis to identify what’s working and what needs to be improved
- Craft a more authentic, useful, and compelling leadership brand
- Live your brand and integrate into your daily work flow
- Attract the right kind of opportunities in your life and career
- Be more engaging by leverage your unique charm, charisma, and values
- Align your leadership style with stakeholder needs and values
- Control and influence how others perceive you
- Discover how to strengthen your brand across 50 touchpoints
HOW IT WILL HELP YOU
- Gain insights, resources, and ideas to enhance your brand
- Position yourself powerfully to impact, inspire and lead
- Develop your unique authentic story to engage your audiences
- Control how your audience interpret and absorb your messaging
- Differentiate yourself from competitors and better target your audience
- Establish a brand messaging framework to create effective marketing materials
Each workshop includes a dedicated facilitator, in-session exercises and worksheets,
post-session summaries and action plan and learning retention tools.